1. Raise awareness of chronic non-communicable diseases and ensure that the foundation Influences public healthcare policies.
  2. Advocate health promotion and chronic disease prevention and control among all stakeholders
  3. Promote healthy lifestyles, to slow and reverse the adverse trends in the risk factors for non-communicable chronic diseases and improve quality of life.
  4. Provide a platform for medical practitioners and other stakeholders to learn best practices in patient care, and gain and share knowledge by stimulating training and capacity building.
  5. Provide a platform and develop guidance packages for persons with chronic diseases.
  6. Generate, collect and serve as a one point source of information on population health statistics related to Cardiovascular Disease, Diabetes and Kidney Disease.
  7. Identify options for early detection, prevention and management of chronic diseases.
  8. Develop replicable intervention strategies, guidelines and best practice protocols for diagnosis, management, counselling and financial/social support.
  9. Link regional networks and international partners for chronic non-communicable disease prevention control and management.
  10. Provide accessible long-term supportive welfare services for continuous care


  • Information, Education and Communications
  • Advocacy and Policy
  • Knowledge Management and Research
  • Collaborations and Multi-stakeholder Partnerships
  • Technology and Innovations in Health Communications
  • Social mobilization

Key Activities

  • Communications
  • Training and capacity building
  • Research and Advocacy
  • National Programme on Prevention of Non-Communicable Diseases
  • Public Health Education Campaign on Non-Communicable Diseases
  • Patient and Public Forum for Healthy Lifestyles
  • Special Programmes and Events for Reduction of Lifestyle Risk Factors
  • Behaviour Change and Communications Programs
  • Advocacy for Healthy Lifestyles and Reduction of Non Communicable Diseases

Impact Areas

  • Healthy Lifestyle
  • Low-cost Diagnostics for Early Detection of chronic diseases
  • Technology for Prevention and Management of Chronic Diseases
  • Innovations in Health Communications Campaigns

National Program on Prevention of Non-Communicable Chronic Diseases (NPPNCCD)

Effective interventions and improved disease management can reduce morbidity, disability and death and contribute to better health outcomes. Chronic Care Foundation launched the National Program on Prevention of Non Communicable Chronic Disease, in 2009, supported by Baxter International Foundation to address these interventions and combat the devastating impact of chronic non communicable diseases in India.

The program was initially launched as a mass awareness and educational national campaign on non communicable chronic diseases with prime focus on mass outreach in 17 states of India. The awareness and educational campaign was named the National Health Campaign with the slogan-Swasthya Log Swasthya Desh. The program was conducted in two phases:

Phase I : During this phase, awareness activities and areas where activities were to be implemented were charted and finalized. Collaborations and partnerships, for delivery with the field NGOs and government organizations in the selected areas, were also established.
Phase II (Implementation Phase): CCF also revisited the mode of partnership and established patnership with NGOs in 17 States of India, categorizing them into Principal Partner and Associate Partner. Resource (IEC/BCC) materials including flip charts, information booklets, interactive games & CDs and educative films were developed. The resource materials were widely used for mass awareness campaigns in these states.

Public Health Education Campaign On Chronic Diseases

This initiative comprises of series of educational activities and community based advocacy programs that promote messages about the seriousness of Non Communicable Chronic Diseases (NCCD) to the population at large. These activities stresses on imparting simple, friendly and clear messages on the ravages of chronic diseases, their cause and risks, effects on the individual and in turn their families as well as remedies, management and most of all prevention.
Following are the activities under this initiative.

Street Theatre
The Street theatre conveys the message on chronic diseases to the audience in Hindi. The play focuses on prevention and early detection of diabetes apart from messages on healthy living and hygiene. The troupes use colourful props, costumes and dholak and leave on-lookers captivated by their performance.
*Duration: 20-25 minutes per show

• Magic Show
The magic show aims to convey the messages on healthy living, nutrition, hygiene and sanitation through a unique and an innovative approach to create awareness. The show is full of entertainment and thrills both, young and old.
*Duration: 1 hour

• ‘Aap Ka Swasth, Aap Ke Haath’©
This is a health education program for prevention of non-communicable chronic diseases. The primary purpose of the program is to create awareness and introduce the participants to the subject of chronic diseases, its early detection, prevention, causes, symptoms management and care. At the same time details about the chronic diseases like diabetes, heart diseases, kidney diseases and hypertension are also discussed along with the current scenario of the diseases, as well as its social and economical impact.
The Health Education Program is conducted by a medical expert who is on the CCF’s panel. The medical expert uses a power point presentation to make the health education interesting and for getting attention as well as for better retention of the content discussed with the audience.
After the Health Education Program and the discussion round where the audience will have the opportunity of clearing their doubts and one to one interaction, the program would be evaluated basis the feedback received from the audience.
*Duration: 1hour 30 minutes.

Patient & Public Forums

What is the CCF-Patients & Public Forum?
The Patients & Public Forum is a network of national and regional individuals and select organisations concerned with the healthcare interests of patients and their families and carers

Full membership is open to national and umbrella organisations representing the interests of users of health services and their families and carers. Associate Membership (non-voting) membership is open to other bodies such as professional and academic organisations, service providers and statutory and regulatory bodies.

Individual patients do not have to pay for membership; they only need to register with the foundation.
The aim of the Patients Forum is to:
Provide a forum for Individuals, national and regional organisations representing the interests of people who use health services to share experiences, information and ideas, to strengthen their work and to participate in informing and influencing decision-makers.

The remit of The Patients Forum is to:

  • Promote discussion about health issues with organisations representing patients and carers.
  • Improve arrangements for communication, timely consultation and liaison between the health consumer network and government and relevant statutory and professional organisations.
  • Engaging people in the design and delivery of services through constructive discussions and debates. They are routinely asked for their views, about their experience of services, and to contribute to recommendations for improvement.
  • Patient Advice and Liaison Services (PALS) provide information, advice and support to help patients, families and their carers.

What does the Patients Forum propose to do?

The Patients Forum will influence policy, disseminate information and promote networking by:

  • Meeting regularly to debate subjects of interest, including briefing sessions on policies.
  • Liaising with key players in the health field, including the Ministry of Health & Family Welfare and professional bodies.
  • Producing policy briefings and updates on issues that impact on patients and carers.
  • Exchanging information at meetings and via email and the website between members and member organisations about issues, campaigns and events.
  • Initiate and promote education and awareness in the fields of healing systems through experience and knowledge sharing.
  • Commission relevant research in various systems of healing and allied areas for the welfare and development of improving the delivery of health services for the affected.
  • To organize lectures and workshops in the area of health, in order to reduce the incidence of disease and promote healthy habits.
  • Promote open house group interaction with specialists for the benefit of affected patients’.